"Take a Breath" Campaign

The Chief Public Health Office launched the "Take a Breath" campaign in November 2023; a provincial campaign focused on smoking and vaping prevention and cessation. 

The "Take a Breath" campaign aims to: 

  • raise awareness about the harms associated with vaping and smoking; 
  • education the public about the programs and supports available through the Smoking Cessation Program; and 
  • encourage Island residents to live a tobacco and vape free life. 

Tobacco use remains the number one preventable cause of illness and early death in Prince Edward Island. By working together, we can reduce smoking and vaping in PEI and support Island residents to live tobacco and nicotine free. 

Please contact us if your organization wishes to receive printed copies of the campaign materials. 

Resources: "Take a Breath" campaign posters

The following posters can be downloaded and used in your organization, workplaces, public settings, etc. to increase awareness and education. If your organization wishes to receive printed copies of the materials, please contact us.  

Take a Breath - downloadable poster 1

Take a Breath - downloadable poster 2

Take a Breath - downloadable poster 3

Resources: "Take a Breath" campaign social media graphics

The following graphics can be downloaded and shared on your own social media channels. Be sure to tag us @LiveWellPEI! 

Take a Breath - downloadable 'environment' graphic

Take a Breath - downloadable 'peer pressure' graphic 

Take a Breath - downloadable 'future self' graphic

Take a Breath - downloadable 'fitness' graphic

Take a Breath - downloadable 'travel' graphic

Take a Breath - downloadable 'youth finance' graphic

Take a Breath - downloadable 'future' graphic

Take a Breath - downloadable 'role model' graphic

Take a Breath - downloadable 'best you' graphic

Take a Breath - downloadable 'stress' graphic

PEI Smoking Cessation Program

PEI Smoking Cessation Program

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Health effects of Smoking