Our Approach

LIVE WELL PEI is a wellness brand and framework developed in consultation with community and government stakeholders. The LIVE WELL PEI graphic below summarizes the LIVE WELL PEI strategic approach to wellness. LIVE WELL PEI addresses the five health behaviours: physical activity (MOVE WELL), healthy eating (EAT WELL), quitting tobacco use (BREATHE WELL), reducing the harmful use of alcohol (CHOOSE WELL), and mental wellness (FEEL WELL). LIVE WELL PEI addresses these five behaviours using three approaches: Healthy Public Policy, Community Action, and Preventive Service Delivery. Leadership, public awareness, community grants, chronic disease data, and technology are required to enable the three approaches. Lastly, actions to improve wellness must take into consideration the social determinants of health.                                                               

Health equity

LIVE WELL PEI Wellness Action Plan

In May 2024, a public consultation paper (Consultation Paper on Wellness in Prince Edward Island) was released to help guide feedback. This paper: 

  1. defines and provides a framework for wellness in PEI; 
  2. sets forward-looking provincial wellness goals for Island residents;
  3. and proposes 25 bold actions to reach these wellness goals.

Feedback from the public consultation is summarized in the Consultation Report on Wellness in Prince Edward Island: What We Heard Report.

All 25 proposed actions in the consultation paper were supported by Island residents and organizations. Many actions were recognized as having the potential to significantly improve wellness in PEI. Overall, results show that Islanders value wellness and want to be empowered towards healthy living through a Provincial Wellness Action Plan.

To move these actions forward, it will require a commitment to wellness in PEI.

This will require all of society — individuals, communities, partner organizations, and all levels of government — working together to empower Islanders towards increased wellness. Long term, the health benefits will be significant for the current and next generation of Island residents.

This LIVE WELL PEI public consultation represents a significant milestone for wellness in PEI. With the results of this public consultation in hand, the path towards wellness in PEI has never been clearer: together we can improve wellness in PEI and empower Islanders to LIVE WELL.

To read the full paper and report:

Consultation Paper on Wellness in Prince Edward Island 

Consultation Report on Wellness in Prince Edward Island: What We Heard Report