"It's Your Move" Campaign

In May 2025, we launched the "It’s Your Move" campaign: a provincial campaign focused on physical activity and promoting Canada’s 24-Hour Movement Guidelines.

Regular physical activity is essential for maintaining overall health and well-being. The guidelines integrate:

• physical activity
• sedentary behaviour and
• sleep

These guidelines offer clear direction on what a healthy 24 hours looks like for Canadians and the importance of physical activity, sleep, and limits to sedentary time.

Being physically active can help prevent chronic diseases, such as type 2 diabetes, cancer, and heart disease. It also helps improve:

• mental well-being
• weight management
• strengthens bones and muscles
• enhance mobility
• improve sleep.

Engaging in physical activity has several health, social and economic benefits and contributes to a better quality of life for all ages.

The campaign includes materials such as posters, social media posts, brochures, and a video that can be used to aid in education and awareness.

Please contact us if your organization wishes to receive printed copies of the campaign materials.