"It's Your Move" Campaign
In May 2025, we launched the "It’s Your Move" campaign: a provincial campaign focused on physical activity and promoting Canada’s 24-Hour Movement Guidelines.
Regular physical activity is essential for maintaining overall health and well-being. The guidelines integrate:
- physical activity
- sedentary behaviour and
- sleep
These guidelines offer clear direction on what a healthy 24 hours looks like for Canadians and the importance of physical activity, sleep, and limits to sedentary time.
Being physically active can help prevent chronic diseases, such as type 2 diabetes, cancer, and heart disease. It also helps improve:
- mental well-being
- weight management
- strengthens bones and muscles
- enhances mobility
- improve sleep.
Engaging in physical activity has several health, social and economic benefits and contributes to a better quality of life for all ages.
The campaign includes materials such as posters, social media posts, brochures, and a video that can be used to aid in education and awareness.
Please contact us if your organization wishes to receive printed copies of the campaign materials.
- Resource: "It's Your Move" Campaign Posters
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The following posters can be downloaded and used in your organization, workplace, public settings, etc. to increase awareness and education. If your organization wishes to receive printed copies of the materials, please contact us.
- Resources: "It's Your Move" Campaign Social Media Graphics
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The following graphics can be downloaded and shared on your social media channels. Be sure to tag us @LiveWellPEI!
Move More, Sit Less, Sleep Well - It's Your Move
- Resource: "It's Your Move" Campaign Videos
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Coming soon!
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