Our Approach

Live Well PEI is a wellness brand and framework developed in consultation with community and government stakeholders. The LIVE WELL PEI graphic below summarizes the LIVE WELL PEI strategic approach to wellness. LIVE WELL PEI addresses the five health behaviours: physical activity (MOVE WELL), healthy eating (EAT WELL), quitting tobacco use (BREATHE WELL), reducing the harmful use of alcohol (CHOOSE WELL), and mental wellness (FEEL WELL). LIVE WELL PEI addresses these five behaviours using three approaches: Healthy Public Policy, Community Action, and Preventive Service Delivery. Leadership, public awareness, community grants, chronic disease data, and technology are required to enable the three approaches. Lastly, actions to improve wellness must take into consideration the social determinants of health.