"Less Is Best" Campaign

The Chief Public Health Office launched the "Less Is Best" campaign in November 2023: a provincial campaign on alcohol and health. 

The "Less Is Best" campaign aims to raise awareness around the new Canadian Guidance on Alcohol and Health, released in January 2023, and to get people talking about alcohol use and the risks associated with harmful consumption. The new guidance highlights the risks associated with alcohol use and provides Canadians with evidence-based information to make informed decisions about their health. Any reduction in alcohol use has benefits.

We all have an important role to play in reducing the harmful use of alcohol in PEI. The campaign includes materials such as posters and tent cards that can be used in high-traffic areas to aid in education and awareness. 

If your organization wishes to receive printed copies of the campaign materials, please contact us

Consider drinking less

You can reduce your drinking in steps! Remember, any reduction helps lower your health risks. Every little bit counts.

There are simple things that can help you drink at a level that’s right for you:

  • Stick to the limits you’ve set for yourself.
  • Drink slowly.
  • Drink lots of water.
  • For every drink of alcohol, have one non-alcoholic drink.
  • Consider alcohol-free or low-alcohol beverages.
  • Eat before and while you’re drinking.
  • Explore alcohol-free weeks or do alcohol-free activities.

If you're concerned about your drinking, ask a healthcare professional for help. 

Visit CCSA's website for more information and resources.

Resources: "Less Is Best" campaign posters

The following posters can be downloaded and used in your organization, workplaces, public settings, etc. to increase awareness and education. If your organization wishes to receive printed copies of the materials, please contact us.  

Resources: "Less Is Best" campaign social media graphics

The following graphics can be downloaded and shared on your own social media channels. Be sure to tag us @LiveWellPEI! 


- Pregnant or planning to be pregnant

- Driving or using machinery

- Taking medicine or drugs that interact with alcohol

- Living with mental or physical health problems

- Living with alcohol dependence

- Playing sports or engaging in dangerous physical activities

Safer Drinking During COVID-19: