Less Is Best Campaign | LiveWell PEI is a brand of the Health Promotion Unit, Department of Health & Wellness

"Less Is Best" Campaign

"Less Is Best" is a provincial campaign on alcohol and health led by the Chief Public Health Office. The campaign aims to raise awareness around Canadian Guidance on Alcohol and Health.

You have the right to know the facts about alcohol and health. Did you know?

Drinking 7 or more standard alcohol drinks per week is considered high risk for several types of cancer, liver disease, cardiovascular disease, type 2 diabetes, along with injuries, interpersonal and domestic violence, and motor vehicle accidents.
In 2023, about 1 in 3 Islanders drank at levels considered high risk as per Canada’s Guidance on Alcohol and Health.
Alcohol-related harms cost PEI $131 million in 2020.
Alcohol-related harms in PEI make up 47% of all substance-related costs. All other substances combined – legal and illegal – make up the remaining 53%.
In 2020, there were an estimated 6,969 ER and hospital visits, and 135 deaths attributable to alcohol in PEI.

The health risks and social harms of alcohol are clear. The good news – small changes make a big difference. Any reduction in alcohol use has benefits. That’s why Less is Best.

We all have an important role to play in reducing the harmful use of alcohol in PEI.

If you or your organization would like to get involved, or would like to receive printed copies of campaign materials, please contact us.

Tips for drinking less

You can reduce your drinking in steps! Remember, any reduction helps lower your health risks. Small changes make a big difference.

There are simple things that can help you drink at a level that’s right for you:

Stick to the limits you’ve set for yourself.
Drink slowly.
Drink lots of water.
For every drink of alcohol, have one non-alcoholic drink.
Consider alcohol-free or low-alcohol beverages.
Eat before and while you’re drinking.
Explore alcohol-free weeks or do alcohol-free activities.

More tips for drinking less are available here.

If you're concerned about your drinking, help is available.

NEW! - Resources: "Less Is Best" campaign posters

The following posters can be downloaded and used in your organization, workplaces, public settings, etc. to increase awareness and education. If your organization wishes to receive printed copies of the materials, or French copies, please contact us.